Launching a New Brand in the Creative Equipment Rental Space. bborro entered the competitive market of film and photography equipment rental needing a brand identity that communicated innovation and accessibility. As a startup, it was essential to stand out and make the equipment rental process as user-friendly as possible for a community of busy creatives.

Comprehensive Brand and UI/UX Design. I was tasked with building bborro's brand from the ground up. I developed the logo, website, and app UI/UX with a focus on clean, efficient design elements that mirrored the startup's mission of simplifying the rental process. Our design strategy successfully conveyed a sense of innovation and made it easy for users to rent or consign equipment locally, fostering a vibrant community of creative professionals and enthusiasts.