Boyd Gaming, a major player in the Las Vegas casino industry, faced the challenge of maintaining cohesive and engaging branding across various advertising platforms, including billboards, print ads, TV media, and event stadiums.

Working closely with account managers, I developed a unified graphic design strategy that ensured consistent branding and messaging across all platforms. We crafted visually striking designs that captured the essence of Boyd Gaming's excitement and entertainment value, which were effectively adapted for large-scale billboards, detailed print ads in the Las Vegas Review-Journal, dynamic TV advertisements, and prominent event stadium displays.