Unifying Multiple Brands Under One Identity. Working with Colette Baron-Reid, a multifaceted intuitive counselor and media personality, presented the challenge of maintaining a cohesive brand identity across diverse platforms and sub-brands. Each brand needed to stand out yet remain aligned with her overarching identity.

Creative Brand Integration and Design Leadership. As the Senior Designer, I led the design efforts to create vibrant and coherent visual identities for each of Colette's brands. Over six years, from large-scale print campaigns to detailed UI/UX designs, we ensured each sub-brand was uniquely distinctive while seamlessly fitting into Colette’s world. My role involved closely mentoring a talented apprentice, enhancing our team's ability to innovate consistently. Our work spanned web design, social media, print media, and packaging, successfully merging creativity with strategic brand alignment.